Pvc baner cerada postavljena na ogradu koristeći alkice i vezice.
When someone asks me what would be the best option for promotion or a limited-time campaign without spending a lot of money, I always suggest banners.
The first posters appeared in 1931. That’s about thirty years before the start of Don Draper’s career, whom I love watching in the Mad Men series. Over the past eighty years, outdoor advertising has transformed into LED displays, digital ads, neon ads losing the battle to LED diodes, ads on painted buses, cars, and other vehicles, mobile ads, and PVC banners… PVC banners are currently considered one of the cheapest solutions for marketing and various promotions. In recent years, the quality of materials and colors that already have UV protection has significantly increased.
When I worked as a McDonald’s franchisee in Split, we often had promotions and received a package of marketing materials. Every time, banners were a part of the promotional package that we used both outside and inside the restaurant. I also had two generic banners that I carried when we were sponsors at an event where only the logo and address of the restaurant were displayed. In those ten years, the evolution of PVC banners was visible. At first, we had banners that had lettering with colored foil, which eventually turned into high-quality photos in full-color digital prints directly on PVC banners. At that time, I did not know that I would be ready to do all that we received in the marketing material. I am sure that my experience at McDonald’s pushed me to enter this industry and open a franchised graphic studio center Signarama because I already realized that this industry has a past and a future.
Here are a few reasons why banners are one of the best options for your promotional materials and what you must not forget:
PVC banners can be used for outdoor and indoor promotional campaigns:
Perhaps the biggest advantage of PVC banners compared to other advertising media such as posters, digital displays, and other POP materials is their versatility. They can be used for various indoor advertising and promotion needs as well as outdoor marketing campaigns. The reason for this versatility lies in the fact that today’s banners are very flexible and durable materials, at least the ones we use, which can withstand exposure to almost any weather conditions very well. Ok, I don’t want to give you false hope, if there is a storm outside that uproots trees and turns trailers, don’t expect the banner to survive. The other aspect is that in outdoor conditions, a banner can last from 6 months to a year depending on use. The use of original colors with built-in UV protection allows for better resistance to UV rays and reduces color fading.
PVC banners need to be readable and understandable:
If your advertisement is not readable or understandable, you may lose potential customers and your marketing plan, promotion, or campaign may fail. Many companies today are looking for affordable advertising materials that can easily reach consumers. Whether it’s someone driving down the street or walking on the sidewalk, your banner will be noticed if it’s readable and understandable. The letters you use must be easily readable. Ideally, you should use thicker letters with a color that stands out from the background.
Banner size is important:
Many companies and marketing experts don’t realize how important the size of the PVC banner is. If you place your PVC banner in a busy part of town or in a shopping center, the banner should be at least medium-sized and in colors that immediately catch the eye. If you place the banner on a wall, the banner and letters should be large enough to be visible from the desired distance. The advantage of banners is that the desired size can be easily made.